Fractional CFO · For EOS®-run businesses · Up to $50M+
Your bookkeeper records the past. Your CPA files it. Your controller is watching cash...
but do you have a CFO who is looking ahead?
We own your Finance Seat, so profit becomes a plan (not a surprise).
The cost of not knowing
Every point of EBITDA margin is real money. Slide to your revenue.
Where the points hide
Most businesses have profit points hiding in pricing, mix, and spend. We help you find yours.
EY estimates businesses lose up to 5% of EBITDA a year to revenue leakage; HBR's study of 2,400 companies found a 1% price improvement lifts operating profit ~11%.
EBITDA: earnings before interest, taxes, depreciation, and amortization. Plain language: the profit your operations actually produce.
Meet the team
Real humans, plain language. A team that would rather have a conversation than give an exam.
Who it's for
Our clients wear Carhartt, and finance should feel just as comfortable.
You built this with your own hands, and every dollar still feels personal. That's exactly who we work for.
We sit in the Finance Seat on your accountability chart and bring real numbers to your L10s and quarterlies.
Big enough that guessing is expensive. Not so big that you need, or want, a $300k full-time CFO.
Cash Flow Mountain™
Every dollar of revenue starts at the Topline Pump House and flows downhill, past COGS Creek, over OPEX Falls, into EBITDA Pond, before it ever reaches you. Our trail map makes the whole journey plain, so your team can see what to control and where cash leaks out.
FinanceSeat.com · Free · About 2 minutes
Seven questions, a Clarity Score, and a plain answer on what to build first. A conversation, not an exam.
Trusted by founder-led teams
Notes from the trail
“So much more than I even expected ... it helped me feel empowered. If you have the opportunity to work with Ben, 1000% do it. Such a great experience. Would do it all again!”
“I can't say enough about what we were able to do working with Ben over at Amplify. It's given me a lot of confidence in my numbers. Their value has been incredible. I leave every single one of my meetings stoked about where we're going.”
“If you are looking to move your business forward, increase your profitability, increase your revenue and create a business that actually feels aligned with who you are and where you're trying to go, then definitely work with Ben.”
“Hire these guys immediately. Returned our investment tenfold.”
The next step
A friendly conversation about where your business is heading. No pitch deck, no exam. Just a look at your terrain.
From the blog
Plain-language notes on cash flow, forecasting and profit.
Meaningful business goals do more than drive growth. They shape the financial targets that help you build a healthy business and a meaningful life. The Dream That Predated Our Business I can still remember a conversation Ben and I had sometime during the four years when we were dating.
Why More Revenue Doesn’t Always Mean More Cash We’ve all heard it said that revenue is a vanity metric, but what does that mean, exactly? Well, it doesn’t mean revenue is bad. Revenue matters. Every business needs sales.
When you first started your business, it likely felt like a lemonade stand. Product sold, cash in, materials purchased. But the moment that lemonade stand started experiencing growth, the numbers began to get complicated—quickly.
