Cash = Lifeblood
We’ve all been there--a cough that just won’t seem to go away or an ache that hasn’t ever healed correctly on its own. As humans, when we’re experiencing some physical symptom we schedule an appointment with a doctor to have our symptoms checked.
As a business owner, where can you turn? If you’re like a lot of entrepreneurs, you don’t have access to a full C-Suite or board of directors, and you most likely haven’t had enough spare time to go get your MBA.
Phil Knight described cash as the life blood of any business:
“Yes, the human body needs blood. It needs to manufacture red and white cells and platelets and redistribute them evenly, smoothly, to all the right places, on time, or else. But that day-to-day business of the human body isn’t our mission as human beings. It’s a basic process that enables our higher aims, and life always strives to transcend the basic processes of living…”
We talk to business owners all the time who are experiencing different business symptoms, and we are passionate about helping identify what’s going on at the root cause.
Only then can the business owner take action and expect a different outcome, toward a more healthy, sustainable future.
